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Having been in the entertainment business for nearly 40 years, I have seen the evolution of this culturally impactful industry become increasingly dependent on a global perspective. With emerging robust markets…it becomes more critical for executives to develop a sophisticated world view and cultural sensitivity in order to create effective global business models and marketing/distribution campaigns for content.  Much of these changes…have created the need for tech-savvy and internationally sensitive executives capable of creating business strategies in response to the growth of the entertainment business on a global scale.

– Fritz Friedman, President, Fritz Friedman Co., Los Angeles-production and communications company

I learned about a variety of cultures when I became a Peace Corps volunteer in Fiji.  Now, as a social worker, that former training and experience have helped me to navigate the variety of customs and values that I currently encounter among the people with whom I work.  Becoming more knowledgeable of different traditions and perspectives is imperative if we are to better understand individuals within the culturally diverse environments here in the U.S. and elsewhere.

– Hila Raen, Social Worker

The U.S. produce industry has become an integral part of the global marketplace. To be successful in our industry, there needs to be an understanding of the impact of foreign tariffs, lower costs of the foreign production, packing and/or processing as well as how government regulations can restrict importation and exportation of our products. We are encouraged to know that The Global Studies Institute at CSULB is committed to ensuring that its students have a good understanding of how global issues affect everyday business.

— Jackie Caplan Wiggins, Vice President & COO Frieda’s Specialty Produce

In the maritime industry we are dealing with customers large and small from countries like China, India and Greece. Employees and perspective employees must be well-versed in the global marketplace, possessing the ability to understand global economics and their corresponding cultures. We find that success in our company can be traced back to a clear, established global mindset. Thus, students graduating with a complimentary educational background in this area are highly sought after within our organization.

– Josh Roman, General Manager, Long Beach — Wrist Ship Supply

Today’s economy is unquestionably global in nature. The knowledge to be successful and competitive in those markets is key to your organization’s success. The opportunity to learn these unique critical skills and to prime yourself for success is a real value in today’s market and the war for talent.

— Charles Landon, Precision Castparts, Director, HR

It is critical to have an understanding of the rules of compliance, ethics, and cultural norms of doing business within each unique global region. Promoting cultural awareness and diversity within an organization is essential to building a global team that is motivated, committed, and operates seamlessly.

– Steve Arthur, Ceva Logistics, Vice-President—Operations, LAX

As a volunteer and entrepreneur, I lived in Asia for five years after college. This experience opened up my eyes to the vast world beyond our borders. I learned to appreciate and respect other people and cultures, which translated into my career to managing diverse manufacturing teams around the world. Global understanding is the key to my success and my company’s competitive advantage.

– Judy Greenspon, CEO, NPI Services