A New Explanation for the ‘Generic Competition Paradox’

CSULB ECONOMICS SEMINAR SERIES
Fall 2015

The economics seminar generally meets on Fridays from 11:00 a.m. to noon in SSPA room 204, unless otherwise noted. FULL SCHEDULE
For more information please contact Dr. Chen Ng at chen.ng@csulb.edu.

Friday, November 13, 11:00 a.m. – noon
Yutian (Kate) Chen, California State University, Long Beach
“A New Explanation for the ‘Generic Competition Paradox’: How Higher Prices Encourage Brand Loyalty”