The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, giving them the opportunity to apply their classroom education and internship experiences to create and implement a full public relations campaign for a real client. The PRSSA-LB Bateman team has placed in the top three, or received an honorable mention, 17 out of the past 24 years they have participated in the Bateman Competition. Past clients include Coca-Cola, VISA, United Way Worldwide, Ally Financial and the U.S. Census Bureau.
2019 Bateman Team are National Champions!
In 2019, California State University, Long Beach’s Bateman team took first place out of 66 universities across the country! Teams were challenged to develop a strategic PR campaign that focuses on diversity in the public relations field and promotes the book “Diverse Voices: Profiles in Leadership,” which was developed by the PRSA Foundation in partnership with the Museum of Public Relations. The book features candid interviews with more than 40 accomplished communications professionals of diverse backgrounds, who describe the successes and challenges they have faced during their careers.
Teams were judged on their research, planning, implementation and evaluation. The top three finalists were invited to New York to present their campaigns to a panel of judges comprised of PRSA Foundation representatives and PRSA members.
CSULB’s winning campaign, “Diversity LB” focused on one overarching objective: to raise campus and community awareness about the diversity and inclusion deficit and challenge in the communications profession. The team accumulated more than 115,000 impressions through earned, owned and shared media, raised funds to purchase “Diverse Voices” for five college campuses, created a mentorship program, hosted networking opportunities, and compiled an e-book, “Stories of Diversity,” through which students shared their own diversity experiences.
Place: 1st Place
- Ines Torres de Jesus
- Britny Coker-Mohen
- Samantha Storrey
- Louis Lopez
- Andie Paredes
- Krista Coriaty
- Anne Milo Shanahan
Past Bateman Team Profiles