The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, giving them the opportunity to apply their classroom education and internship experiences to create and implement a full public relations campaign for a real client. The PRSSA-LB Bateman team has placed in the top three, or received an honorable mention 16 out of the past 23 years they have participated in the Bateman Competition. Past clients include Coca-Cola, VISA, United Way Worldwide, Ally Financial and the U.S. Census Bureau.
2018 Bateman Team
In 2018, Bateman teams were challenged to develop a PR campaign for With Purpose, a national youth-lead charity dedicated to conquering childhood cancer. PRSSA-LB’s team successfully rallied the Long Beach community to donate, educate and participate in the fight against childhood cancer. During the 28-day campaign, the PRSSA-LB team raised more than $3,000 for With Purpose, educated nearly half a million people through social media, community events, campus activities and business partnerships, and facilitated the establishment of two local With Purpose chapters. Their efforts earned them a spot in the Bateman finals where they presented their campaign to With Purpose representatives and public relations professionals in Charleston, South Carolina.
Place: Third out of 84 schools
- Bianca Granado, Team Leader
- Diana Martinez, Creative Director
- Hetty La, Head Writer
- Christian Barel, Research Analyst
- Kevin Olivares, Media Relations Manager
- Jennifer Newton, Faculty Advisor
- Allison Miller, Professional Advisor