Dr. Emma L. Daugherty is a full professor in the Department of Journalism & Mass Communication and was the head of the public relations program in the department for 13 years. Accredited by the Public Relations Society of America, she has been working in the field of journalism and public relations for more than three decades. For the past 24 years, she has taught at Cal State Long Beach while serving as a public relations consultant to firms in Los Angeles and Orange Counties. She frequently counsels nonprofit and profit-making institutions about policymaking and issues affecting stakeholders. Daugherty conducts strategic-planning seminars for public relations professionals and publication design, writing, and publicity workshops for nonprofit organizations.
She has served in many capacities for professional groups, including president, vice president, program chair, and accreditation chair for chapters of the Public Relations Society of America in Central Michigan and Southern California. Prior to teaching at Cal State Long Beach, Daugherty reported for the New Castle News and was the public relations coordinator for New Castle Business College, public relations director for the Pittsburgh Symphony Society, and marketing director for the Wharton Center for Performing Arts in East Lansing, Mich. She produced and hosted a program, titled “This Week in Pittsburgh,” on WDUQ Radio, an NPR station, and was an account coordinator for Parfums Christian Dior and a marketing coordinator for the Calvin Klein Cosmetics Company. In addition, she was an account supervisor at Greg Smith and Partners, an advertising and public relations firm in Santa Ana, Calif., overseeing accounts for Kenwood, Yamaha, and Irvine Medical Center. Daugherty has also taught at Michigan State University, Cal State Fullerton, Chapman University, and Carlow College.
Daugherty was given the Distinguished Service Award by the Orange County PRSA Chapter for lifelong achievement in the field of public relations. Additionally, she has won numerous awards in juried public relations competitions for her work in publication design, public relations campaigns, and speechwriting. They include Protos, PRism, Helios, and PRo Awards. She has published research articles in scholarly journals on experiential learning, social responsibility, and ethical behavior in the public relations practice and is both a Page Legacy Scholar and a Page Legacy Educator.
Recognized for her work counseling students, she was awarded the Consuelo Nieto Mentor of the Year Award from the Partners for Success Program, the Outstanding Advisor Award from the Interdisciplinary Studies Program, and the Distinguished Teaching Award from University Programs. As advisor of the Bateman Case Study Competition Team for eight years at Cal State Long Beach, she coached nationally winning teams each year: two first-place national championships, two second-place national awards, three third-place national wins, and one honorable mention. As advisor of the AAF National Student Advertising Competition for two years at Cal State Fullerton, Daugherty coached her teams to District 15 championships each year and a fourth-place national championship title.
Dr. Daugherty received her bachelor’s degree in public relations from the School of Journalism at West Virginia University, master’s degree in advertising from Michigan State University, and Ph.D. with a concentration in communications from the School of Educational Studies at Claremont Graduate University.
Office Location: LA4-106B
Office Hours: Mondays and Wednesdays, 10:45-11:45 a.m., and by appointment
JOUR 431 – MASS MEDIA ETHICS – MW – 8-9:15AM – LA3-204
JOUR 498 – INTERNSHIP – MW – 9:30-10:45AM – LA4-105
For syllabi for these and all Department of Journalism & Mass Communication classes, click here.