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Heloiza Golbspan Herscovitz

Heloiza Herscovitz Dr. Heloiza Golbspan Herscovitz is a trilingual (English, Portuguese, Spanish) journalism professor with transnational professional and academic experience. She has a Ph.D. from University of Florida, and has taught at the Department of Journalism & Mass Communication at California State University, Long Beach since 2006. Former head of the International Communication Division of the Association for Education in Journalism and Mass Communication, Dr. Herscovitz is currently vice-chair of CoD, the Committee of Divisions in charge of organizing AEJMC’s annual conference. In addition, she is a member of AEJMC Board of Directors. This U.S.- based organization comprises almost 4,000 educators and researchers from all over the world.

Dr. Herscovitz has published several articles and book chapters, and presented numerous papers at national and international conferences. In August 2015, she published a chapter titled “Brazil: Latin America’s Communication Leader” in the 9th edition of the book The World News Prism, Digital, Social and Interactive, edited by William Hachten and James Scotton. Other publications include a chapter about Brazilian journalists in the book The Global Journalist in the 21st Century, edited by David Weaver and Lars Willnat, and the article “Online Coverage of the 2010 Brazilian Presidential Elections: Framing power and professional ideology,” published by the Journal of Communication Studies of Portugal. Her current research project focuses on media regulation in Latin America.

She teaches courses in news writing, global news media, literary journalism, mass communication theories, research methods, and minorities and the media.

Dr. Herscovitz is a veteran journalist with extensive experience as a reporter and editor. She started in radio as a news writer while still in college; later she moved on to television as a news writer and producer, and soon fell in love with print journalism, which she practiced for most of her professional career before embracing the academia. She worked for several publications in her birth country, including the daily Brazilian newspapers O Estado de S. Paulo, Gazeta Mercantil and Zero Hora, as well as the monthly magazine Nova, the Portuguese version of Cosmopolitan. In addition, she worked at the São Paulo branch of Ogilvy & Mather International Advertising, Marketing and Public Relations Inc. as a press consultant for multinational clients operating in Brazil. Her experience in Public Relations led her to create her own PR agency in Southern Brazil while lecturing at Pontifical Catholic University.

Before coming to Cal State Long Beach, she taught at the School of Journalism and Mass Communication of Florida International University, in Miami, where she coordinated the Spanish-Language Master’s in Investigative Journalism between 2000 and 2003, besides teaching regular journalism courses. While working at FIU, she trained Mexican journalists on newsgathering techniques at the Instituto Tecnologico of Monterrey. In Brazil, her native country, she taught Journalism and Public Relations at Pontifical Catholic University (PUC-RS) in the early 1990s, and at Federal University of Santa Catarina (UFSC) between 2003 and 2006. At UFSC, she coordinated the graduate program in journalism. Her past academic experience includes teaching Portuguese at the Department of Modern Languages at the University of Miami while writing her dissertation in the late 1990s.

Her desire to pursue an academic path grew with time. First, a scholarship from the Inter American Press Association (SIP-IAPA) brought her to the University of Montevallo, Ala. where she earned an M.A. in Mass Communication in the mid-1980s. Then, in the mid- 1990s, she became a Fulbright scholar at the University of Florida, where she earned her Ph.D. in Mass Communication in 2000. Her dissertation focused on professional differences and similarities among American, French and Brazilian journalists. Her major research interests are in global communication, media sociology, and professional roles and comparative mass media systems, with a focus on Latin American journalism. Research methods are also an important area of interest with a focus on surveys and content analysis/framing. A few years ago, she published a book chapter on how to do content analysis — the first in Brazil. More recently, literary journalism, an old passion from her years as a newspaper reporter, has become a focus point of her teaching and research portfolio.

Office Location: LA4-206D
Office hours: Mondays, 9:45 – 10:45 a.m.; Wednesdays, 11 a.m. – 12 p.m.
Phone: 562-985-5667

Teaching Schedule:

JOUR 312, Sect. 02                                                                           ONLINE ONLY

JOUR 498, Sect. 03                                                                           T+Hybrid              9:30AM-10:45AM             LA4 105

RSCA (1-course release)

1-course release for outreach and promotional activities

For syllabi for this and all Department of Journalism & Mass Communication professors, click here.