While taking an extracurricular career development class during her senior year of high school, Holly Ferris discovered the field of public relations. The instructor told her she had all the qualities necessary…creativity, excellent writing ability, strong communication skills and tenacity. Already enrolled as a business major at California State University, Long Beach for the following fall, Ferris decided to take her instructor’s advice to research the field of public relations. She liked what she found. In April prior to high school gradation, she changed her major to journalism/public relations, and the rest, as they say, is history.
Many years after making that life-changing decision, Ferris founded Ferris Communications. Since opening the doors in November 2003, she remains committed to providing her company’s clients with creative and strategic programs and solutions that influence attitudes and change behaviors. Prior to launching her business, Ferris spent nearly 12 years at Toyota Motor Sales (TMS), U.S.A., Inc., the sales and marketing corporate headquarters for Toyota, Lexus and Scion in the United States. While at TMS, Ferris had the opportunity to launch some of the most successful vehicles on the market, introduce cutting-edge technologies, out-run potential corporate crises, and form relationships with key industry executives and media members. Before leaving to start her company, Ferris was the public relations manager for the Lexus Division of TMS. In her role, she oversaw Lexus’ public relations strategic planning and activities including counseling executives, preparing press materials, writing speeches, organizing press events and serving as a spokesperson for the division. Ferris holds a master’s in business administration (MBA) from the University of California, Irvine, and a bachelor’s degree in journalism/public relations from California State University, Long Beach, where she is currently a member of the faculty. In addition, Ferris is a member of the Public Relations Society of America (Orange County and Los Angeles Chapters), currently serving on the Los Angeles Chapter Board of Directors.
Office Location: LA4-206F
Office hours: Tuesdays and Thursdays, 9 – 9:30 a.m.
Phone: 562-985-5361 (no messages)
JOUR 270 – PRINCIPLES OF PUBLIC RELATIONS – Section 02 – TuTh – 9:30-10:45AM – LA4-105
For syllabi for these all and Department of Journalism & Mass Communication classes, click here.