John Shrader is an assistant professor in the Department of Journalism and Mass Communication, at California State University, Long Beach. He earned his M.S. in Mass Communication from San Jose State. He has a Bachelor’s of Journalism from the University of Nebraska-Lincoln.
Shrader came to CSULB in the Fall of 2011 from San Jose State, where he spent four years a lecturer. He has more than 30 years experience in the broadcast business, working nearly equally in television and radio, most of that time as a sportscaster in San Francisco.
John won an Emmy Award for his on air work broadcasting San Jose Sharks games.
He has worked over the years in just about every facet of broadcasting: News reporter, producer, film photographer, videographer, radio reporter, producer and talk show host. He has done play-by-play of Major League Soccer for more than 15 years; college football for more than ten years; worked as a host for Major League Baseball, NHL and NBA. He covered the San Francisco 49ers – as a reporter and host – for most of the 15 years he spent at KNBR, one of the highest-rated sports radio stations in the U.S.
John produces short-form and long-form video and audio projects, including an award-winning documentary film about the media coverage of Major League Baseball star Barry Bonds, Conflicted: The Barry Bonds Home Run Chase. He also produced a documentary film, Baseball’s Social Gathering, which is a look at how baseball reporters’ jobs have changed drastically in the last decade.
Among his research interests are sports broadcasting, soccer media coverage, social media and sports, and the ethics and presentation of sports radio and political talk radio. In 2015 he is embarking on a year-long research project looking at the battle between the U.S. and Mexican national soccer teams for the hearts, minds and considerable soccer talents of young Mexican American athletes.
Professional affiliations include Association for Education in Journalism and Mass Communication (AEJMC), Broadcast Education Association (BEA), and International Association for Communication and Sport (IACS).
He currently teaches – or has taught – the following classes at CSULB: Television News (JOUR 482), Radio News (JOUR 382), Broadcasting Writing (JOUR 321), Sports Journalism (JOUR 318), Intro to Mass Communications (JOUR 110), Investigative Reporting (JOUR 420), News Reporting and Information Gathering (JOUR 311), Writing Across the Media (JOUR 120).
He also manages the Digital News lab and conducts video and audio workshops for students in and out of the department.
John is the Faculty Advisor for K-Beach Radio and College Beat productions, the radio and video services of ASI. He works directly with management, staff and students.
John and his wife Tina live in Long Beach. They have two children, and a granddaughter.
Office Location: LA4-201D (inside Daily 49er newsroom)
Twitter, Facebook, Instagram and Storify: johnshrader