Joni Ramirez has been a part-time public relations lecturer in the Department since 1998. She teaches the writing, campaigns and case studies courses. She also serves as advisor to CSULB’s Bateman Team, which has earned two second-place finishes and several honorable mentions under her guidance.
Outside of CSULB, Ramirez is a public relations consultant specializing in health care. She is an associate vice president in the Chicago Health practice of Edelman, a leading global public relations firm, and also works with a variety of other firms, corporations and hospitals. She has 20 years of award-winning agency and in-house public relations experience. Prior to joining Edelman, she was director of marketing and public relations for Miller Children’s Hospital/Long Beach Memorial Medical Center, overseeing a $3 million internal and external marketing and communications program. Among her accomplishments at the hospitals were ensuring ongoing local and national media exposure, including CNN, NBC’s Today Show and Discovery Health Channel; creating a year-long 100th anniversary “Century of Care” campaign; handling communications for a $151 million expansion project; overseeing the development of a new logo and advertising campaign; and revamping employee communications. Prior to going in-house, Joni spent eight years in agency public relations with clients in the biotech, medical device, health information, managed care, provider and pharmaceutical industries.
Joni graduated cum laude with a bachelor’s degree in journalism/public relations from CSULB, where she was named outstanding public relations major. She also earned her master of business administration degree from the university.
Office Location: LA4-206F
Office Hours: Mondays, 11am-noon, or by appointment
JOUR 374 – WRITTEN COMM PUBLIC RELATIONS – M – 12-1:50PM – LA4-102
For syllabi for these and all Department of Journalism & Mass Communication classes, click here.