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California State University, Long Beach
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Kim-Phuong L. Vu

Kim-Phuong L. Vu


PhD, 2003 Purdue University
MS, 2000 Purdue University
BA, 1999 CSU Long Beach

Office: PSY 333

Phone: 562 985 5021
Websites: Personal homepage
Curriculum Vita
Classes: PSY 200: Research Methods
PSY 327I: Introduction to Human Factors
PSY 332: Cognition
PSY 427/527: Human Factors
PSY 633: Seminar in Perception and Attention

Research Interests:

Human Cognition and Performance
My primary area of research focuses on the topic of action, or response, selection. Action selection refers to how a speeded decision is made regarding which action to take in response to perceptual events. One of the major factors affecting efficiency of action selection is stimulus-response compatibility (SRC). SRC refers to the fact that performance is better with certain mappings of stimuli to responses than others. For example, if participants are asked to press a left or right key in response to a light appearing to the left or right, performance is better with the compatible mapping of left stimulus to left response and right stimulus to right response than the alternative incompatible mapping. Studies of SRC effects have been a valuable tool to study automatic and intentional processes associated with the response selection that intervene between perception and action. In addition, research in the area of action selection has implications for how displays and controls should be organized and mapped in order to achieve efficient performance, with minimal errors.

Human Factors and Human-Computer Interaction
My secondary area of research focuses on human factors and human-computer interaction. A fundamental idea underlying human factors is that systems and interfaces must be designed with the users in mind if the systems are to accomplish their goals effectively. This is particularly true for transactions initiated through the Internet because they often involve extensive human interactions with the system. Thus, my basic research on human cognition and performance has much to offer to the design of user interfaces and applications for the Internet. My work in this area includes use of metacognitive judgments to predict computer expertise, human factors issues in Web design and the role of password restrictions in the memorability and security of passwords for single and multiple accounts. I am co-editor of the Handbook of Human Factors in Web Design (2005) and co-author of the book, Stimulus-Response Compatibility: Data, Theory, and Application (2006).

    Psych Day will be held Thursday, April 16, 2015 in the Psychology Building Quad. Festivities include a graduate and volunteer fair, workshops, games and special speakers, beginning at 10:00 am. A buffet lunch will be offered for a small donation from 11:00 until 2:00. The keynote speaker, Dr. Collie Conoley, will present his research on Goal Focused Positive Psychotherapy at 4:00 pm in the Beach Auditorium.

    Flyer announcing the keynote speaker:

    Psychology Undergraduate Advising done by ATLAS

    Please see ATLAS to declare Psychology as a major or minor, get Psychology advising, GE advising, class planning, Timely Graduation help and Grad Checks! ATLAS is located in Ph1 room 104.

    Looking to get Psychology Course Credits for courses from other schools or study abroad Click here for more information

    Psychology Resource Office (PRO) is now open. Click here for hours and more information.

    Upcoming Events

    The Psychology Colloquium series occurs every other Wednesday. Click here for information on time, date and speakers.


    The Psychology Student Study Center hours for Spring 2015 have been posted

    Click here to view our Spring 2015 courses!