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Studio Publicity: 1913-1918


Balboa US Postage stamp

In 1915, Moving Picture World announced that the Horkheimers had ordered one million one-cent stamps from the U.S. Postal Service, made in the special issue bearing the likeness of Vasco Nunez Balboa, discovering the Pacific Ocean, for the purpose of advertising their Balboa brand films, an investment of ten thousand dollars worth of stamps. Balboa advert about their stars